Silks and Sarees
Nalli, synonymous with Silk, was established in the year 1928 and has been a leader in the textile and retail business for over 80 years. An icon of South India, Nalli has become synonymous with silk or kanchipuram sarees. Nalli's success story has a fairy tale ring to it. Started as a small retail store for silk Sarees in Chennai by a young man called Nalli Chinnasami Chetty in 1928, the family-run shop did steady business for thirty years after which the grandson, Nalli Kuppuswami Chetti took over.
In a radical departure from convention, Nalli Kuppusami decided that the shop would do no discount selling, an unheard-of prospect back in the 1950s. Since then it has been a pioneer in the field of textiles, leading the change for an entire industry. Nalli soon built up an image of unrivalled quality at reasonable prices; its roster of loyal clients also grew multifold. An 80 year brand with considerable equity in the South, Nalli's is still the popular destination of choice for silks and wedding sarees today.
Today, Nalli's business focus has broadened, becoming not only a leading sari-retailer, but also one of the foremost manufactures and exporters of fabrics, apparel and home furnishings. Nalli's has evolved with the times to become a category-killer in the saree industry, offering everything from traditional silks to lightweight versions like crepe and chiffons to even designer sarees. It also boasts of an apparel line for women and ready-to-wear menswear - with a sizeable private-label collection - costume jewelry and accessories, stoles, dupattas and some soft furnishings.
With 80 years of considerable brand equity, international presence and sari-stores across India, Nalli is poised to scale even greater heights. An iconic heritage brand steeped in tradition, Nalli upholds the core values of Trust